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The June 2007 issue of Vogue carried the photo of Korean film star Song Hye-gyo in hanbok on its cover. She became the first Korean to appear on the cover of the world-famous fashion magazine. And the fact that she was wearing hanbok also attracted the eyes of readers.
The hanbok she wore was designed by Korean designer Jung Ku-ho and the photo was taken by world-renowned Italian photographer Paolo Roversi in Paris. While the photos were taken, the French staff of the magazine continuously expressed their admiration over the elegance of the hanbok. Former editor of ‘Vogue’ France and stylist Isabelle Peyrut said, “First of all, the color is beautiful. And I feel that the layers of diversified clothes worn together give it a modern look.”
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Lee Young-hee is the most well-known Korean designer who has worked hard to publicize the beauty of traditional Korean clothes worldwide. She is spoken highly of for her hanbok featuring exquisite colors and bold shapes in addition to the Oriental attractiveness. When she took part in the Paris Pret-a-Porte Collection event, Vogue and Bazaar praised her, portraying her as an ‘Asian designer with her own colors.’ In July 1996, she held an exhibition under the title Hanbok ? The Clothes of the Wind at Luxembourg Castle’s Orangerie Exhibition Hall in Paris. At that time, the French mass media described hanbok as ‘fantastic clothes with mysterious colors’, taking particular interest in the beautiful lines of the chima (skirt) and jeogori (jacket) as well as their unique colors.
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Designer Lee Hye-sun of Damyeon, who recomposed the beauty of hanbok in local films such as Ssanghwajeom and Scandal, sent a picture album of hanbok to the executive editors of Vogue around the world with the aim to publicize the beauty of the country’s traditional clothes. The 6 centimeter-thick album, which was published with four years of preparation, introduced the variety of the hanbok of each season with detailed explanations in English. Such efforts contributed to helping those in fashion circles around the world gain a deeper understanding of the beauty of hanbok.
In the January 2009 issue of Vogue, Lee Hye-sun, along with designers Kim Yeong-jin, Kim Yeong-seok and Lee Young-hee, introduced the unique beauty of hanbok once again in a picture album titled ‘Clothes of God’ which was part of Vogue’s fashion column. Through such efforts, hanbok will gain more attention in the world’s fashion circles.
