BI Introduction
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- Brand Name : HanStyle
- By combining ‘Han’, a word embracing the comprehensive traditional culture of korea and ‘Style’ meaning manners or rules, HanStyle means korean style, combined with emotional aspects that can be found in Korea's overall culture.
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Logo
Font of the logo shows softness and strength at the same time, and visual effects were maximized by slightly enlarging the 'S'.
- Slogan
Korea the Sense (The Sense of Korea)
- This slogan symbolizes the Korean sentiment in overall Korean culture, emphasizing HanStyle as a brand appealing to the five senses
- Overall Image & Symbol
- The visual image of HanStyle is based on the source of Korean culture, so it reminds us of Korean images, provides a beautiful and friendly feeling, serves its role as a brand in an effective way, and is easily expandable.
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- The symbol expresses pleasure and welcome through the wide-opened sleeves of Hanbok jeogori (jacket)
- The color system shows the variety in colors by adding mixed colors to colors of five elements, the unique colors of Korean people, in different sizes.
