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HanStyle
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- 1. Concept
- HanStyle refers to the source of Korean culture representing and symbolizing Korea, and the branding of Korean traditional cultures including Hangeul, Hansik, Hanbok, Hanji, Hanok, and Hanguk-eumak which can be commercialized, globalized, and used in everyday life.
- 2. Purpose
- It aims at creating job opportunities and added value, and boosting the national image through industrializing, globalizing, and using traditional cultural contents in everyday lives.
- 3. Selection Areas
- Areas which are core parts of Korean traditional culture but should be covered as national policies due to their lack of self-supporting capabilities - Hangeul, Hansik, Hanbok, Hanji, Hanok, and Hanguk-eumak (Korean Traditional Music)
- Selection Standards
- - Daily Usage: Areas related to living spaces, diet, and clothing, which are basic necessities in our lives
- - Symbolizing Effects: Areas representing Korean traditional cultures
- - Commercialization Potentials: Areas with product value, which can be consumed in the world market
- - Necessity to Make Policies: Areas which cannot have market functions without government support
- 4. Expected Results
- - Enhancing the national image as the representative traditional cultural brand, and increasing the ‘Korea Premium’
- - Creating new job opportunities and added value through commercializing ‘the most representative traditional culture competitively in the world market’
- - Contributing to sustainable expansion of the Korean wave, which had previously only focused on pop culture, through expanding the interest and base in traditional culture, the source of Korean culture
- 5. Major Challenges
- Hangeul
The Korean wave has been continuously expanded with overseas expansion of Hangeul (Jointly with Hangeul Overseas Supply Association, KRW20 billion in 2006)- - Overseas Korean Councils will serve as the bases for Hangeul education after 2007, and the education support will be provided.
- Development of cultural products using the Hangeul alphabet will be promoted (Neck tie, T-shrits, and souvenirs)
- Mid- to long-term projects to make Sejongro a space for Hangeul culture will be carried out.
- Hansik
- Systems to globally promote Hansik will be established, including holding festivals and participating in international events.
- - Organizing Korean food contests, demonstrations, and tasting events in major countries such as the US, UK, and Japan.
- Providing support for franchising Korean restaurants overseas (Overseas restaurants serving Jeonju Bibimbap)
- Establishing the infrastructure for development including standardization of recipes, status research, and support for international patent acquisition
- Hanbok
- Developing the modern design of Hanbok and providing support for the commercialization model development
- Expanding cooperation with KOTRA, and overseas promotion and support for expansion of Hanbok
- Building the foundation for development including standardization of colors, fostering a traditional clothing organization, and generating Hanbok experts
- Reviewing and Designating the Hanbok Promotion Zone through cooperation among industry, academia, and research
- Hanok
- Making traditional Hanok into tourism resources
- - Creating field trip destinations through reforming the old houses and Hanok villages and providing support for program management
- - 2006: Support for individual houses (30), Hanok villages (2), and Progams (5) / KRW2.2 billion
- Building the domestic infrastructure for modern utilization of Hanok architecture through basic status surveys, architecture design contests, and HR fostering
- Adopting environmentally friendly materials including yellow earth and ondol, and making the Hanok village a tourism destination
- Providing support for overseas expansion of Hanok construction (building overseas public offices in the Hanok design)
- * Recently, 20% of apartments in metropolitan areas in China have Korean-style ondol heating systems (December of ‘05.)
- Hanji
- Providing support for developing functional products using Hanji and materials
- Building a network and regional base for Hanji, and Supporting Hanji-related events
- Expanding the foundation for domestic demands through supporting activation of public consumption of Hanji
- Providing support for overseas expansion of Hanji, such as participation in overseas paper exhibitions
- Supporting Hanji-related broadcasting programs, and promoting the excellence of Hanji
- Hanguk-Eumak
- Creating a national brand of performance works, and building star artists who will promote Korean traditional music abroad
- - Beyond music, this could also range from Korean traditional music teams, fusion art teams, B-Boy, and Taekwondo teams
- * Sample Performance: King Uru, Taepyeongseogok, and Nanta
- Fostering related HR and promoting academia (expansion of school education and operation of e-Korean music academy)
- Expanding the development of music in everyday life and cultural products through utilizing Korean traditional art, and supplying the creation activities
- Holding events to introduce traditional Korean culture, inviting foreign residents in Korea (diplomats, the press, and CEOs)
- Restoring original Korean music and supporting the creation activities
- Improving institutions related to the traditional art and building infrastructure
- ??Jointly working on ‘Vision 2010, Measures to Activate Traditional Art’
