Font of the logo shows
softness and strength at the same time, and visual
effects were maximized by slightly enlarging the
'S'.
Slogan
Korea the Sense (The Sense
of Korea)
This slogan symbolizes the Korean sentiment in overall
Korean culture, emphasizing HanStyle as a brand appealing
to the five senses
Overall Image & Symbol
The visual
image of HanStyle is based on the source of Korean culture,
so it reminds us of Korean images, provides a beautiful and
friendly feeling, serves its role as a brand in an effective
way, and is easily expandable.
The symbol expresses pleasure and welcome through
the wide-opened sleeves of Hanbok jeogori (jacket)
The color system shows the variety in colors by
adding mixed colors to colors of five elements,
the unique colors of Korean people, in different
sizes.
Logo
The symbol expresses pleasure and welcome through
the wide-opened sleeves of Hanbok jeogori (jacket)