HanStyle refers to the source of Korean culture representing and symbolizing Korea, and the branding of Korean traditional cultures including Hangeul, Hansik, Hanbok, Hanji, Hanok, and Hanguk-eumak which can be commercialized, globalized, and used in everyday life. It aims at creating job opportunities and added value, and boosting the national image through industrializing, globalizing, and using traditional cultural contents in everyday lives. Areas which are core parts of Korean traditional culture but should be covered as national policies due to their lack of self-supporting capabilities - Hangeul, Hansik, Hanbok, Hanji, Hanok, and Hanguk-eumak (Korean Traditional Music)   Selection Standards - Daily Usage: Areas related to living spaces, diet, and clothing, which are basic necessities in our lives - Symbolizing Effects: Areas representing Korean traditional cultures - Commercialization Potentials: Areas with product value, which can be consumed in the world market - Necessity to Make Policies: Areas which cannot have market functions without government support - Enhancing the national image as the representative traditional cultural brand, and increasing the ‘Korea Premium’ - Creating new job opportunities and added value through commercializing 'the most representative traditional culture competitively in the world market' - Contributing to sustainable expansion of the Korean wave, which had previously only focused on pop culture, through expanding the interest and base in traditional culture, the source of Korean culture   Hangeul The Korean wave has been continuously expanded with overseas expansion of Hangeul (Jointly with Hangeul Overseas Supply Association, KRW20 billion in 2006)  - Overseas Korean Councils will serve as the bases for Hangeul education after 2007, and the education support will be provided. Development of cultural products using the Hangeul alphabet will be promoted (Neck tie, T-shrits, and souvenirs) Mid- to long-term projects to make Sejongro a space for Hangeul culture will be carried out.   Hansik (Korean-style food) Systems to globally promote Hansik will be established, including holding festivals and participating in international events.  - Organizing Korean food contests, demonstrations, and tasting events in major countries such as the US, UK, and Japan. Providing support for franchising Korean restaurants overseas (Overseas restaurants serving Jeonju Bibimbap) Establishing the infrastructure for development including standardization of recipes, status research, and support for international patent acquisition   Hanbok (traditional Korean clothes) Developing the modern design of Hanbok and providing support for the commercialization model development Expanding cooperation with KOTRA, and overseas promotion and support for expansion of Hanbok Building the foundation for development including standardization of colors, fostering a traditional clothing organization, and generating Hanbok experts Reviewing and Designating the Hanbok Promotion Zone through cooperation among industry, academia, and research   Hanok (traditional Korean-style house) Making traditional Hanok into tourism resources  - Creating field trip destinations through reforming the old houses and Hanok villages and providing support for program management  - 2006: Support for individual houses (30), Hanok villages (2), and Progams (5) / KRW2.2 billion Building the domestic infrastructure for modern utilization of Hanok architecture through basic status surveys, architecture design contests, and HR fostering Adopting environmentally friendly materials including yellow earth and ondol, and making the Hanok village a tourism destination Providing support for overseas expansion of Hanok construction (building overseas public offices in the Hanok design) * Recently, 20% of apartments in metropolitan areas in China have Korean-style ondol heating systems (December of ‘05.)   Hanji (Korean paper) Providing support for developing functional products using Hanji and materials Building a network and regional base for Hanji, and Supporting Hanji-related events Expanding the foundation for domestic demands through supporting activation of public consumption of Hanji Providing support for overseas expansion of Hanji, such as participation in overseas paper exhibitions Supporting Hanji-related broadcasting programs, and promoting the excellence of Hanji   Hanguk-eumak (Korean Traditional Music) Creating a national brand of performance works, and building star artists who will promote Korean traditional music abroad  - Beyond music, this could also range from Korean traditional music teams, fusion art teams, B-Boy, and Taekwondo teams * Sample Performance: King Uru, Taepyeongseogok, and Nanta Fostering related HR and promoting academia (expansion of school education and operation of e-Korean music academy) Expanding the development of music in everyday life and cultural products through utilizing Korean traditional art, and supplying the creation activities Holding events to introduce traditional Korean culture, inviting foreign residents in Korea (diplomats, the press, and CEOs) Restoring original Korean music and supporting the creation activities Improving institutions related to the traditional art and building infrastructure ※ Jointly working on ‘Vision 2010, Measures to Activate Traditional Art'